Sunday, April 13, 2014

My Sit Down Interview with YBF Creator Stacey Schieffelin

Stacey is someone who feels like a friend as soon as we welcome her into our homes via our television screens. I have watched her for years, so when she mentioned that she would be passing through the Dallas area, I reached out to her for an interview. In true Stacey fashion, she enthusiastically said "Yes"!
I cannot put into words how absolutely thrilled I was. Knowing Stacey has a busy schedule, I suggested meeting for coffee; but Stacey being the generous person she is, treated me to a full sit-down breakfast at The Mansion Hotel in Turtle Creek for her first ever breakfast interview.
A few weeks later after her trip to a few of her other Networks, a trade show in Italy, a factory visit in Germany, and LIVE Shows at QVC in the UK she arrived in big D where she was the key note speaker at the Dallas Convention Center to what had to be 800 excited college students!  
As I sit with Stacey and her lovely daughter Knox we discuss how thrilled Knox is about being asked to visit SMU campus with mom and study abroad in Switzerland as a freshman for their international program!  They also share that they are most excited about the scholarships that their ybf foundation will be donating and sponsoring with her daughter at the FGI (Fashion Group International) event the next day!  
After our meeting I can truly tell you that Stacey is a truly authentic person, who has a passion for her work, has a deep love for her family, and has a willingness to share.


YBF Creator & Founder Stacey Schieffelin



Inspiration
What YBF represents
Model influences
Favorite YBF product
Cosmetic Industry Surprises
Exciting new products
Best part of the job
Stacey's business tips
International business advice
Game changing decision
Biggest challenge in building YBF
Keeping sane
Best advice received
Morning essentials
Basic makeup tips
Most common makeup mistakes
Spring trends
Makeup tips for aging skin
Stacey's definition of beauty
What is inside your pocketbook
Respected profession
Rocky's lucky 7




As a successful International FORD Model - can you share what inspired and lead you to start  your own cosmetic line?
As a former International FORD model for over 16 years I wanted to empower women by sharing every glamour lesson I learned from the professionals backstage and behind the scenes!  Through the fashion industry I was honored to travel to fifty-two countries and walk the most amazing catwalks and grace the cover of more than a few glossy magazine covers. But the thing she treasures most was the traveling - she saw the world!  

I found that for the most part...women that were basically happy - were confident in their own skin!  I wanted to share that with women and found that with cosmetics women were open, inquisitive and always wanted to partake in a conversation one-on-one’s about what makes them feel confident and beautiful and they all wanted to know more!!  It was going to be my quest to guide women on a tour on how to learn to use beauty as tool!  

Before we even opened the warehouse doors to the success of our first cosmetic brand, Models Prefer, for two years I experienced an apprenticeship  with an existing cosmetic company! I was also blessed to meet so many women who embraced my concept and mentored me with ideas and friendship!  Their knowledge was given so freely and I have worked hard to never disappoint them and their trust in me!  That emotion and work ethic has also blended into the relationship we began sharing with our girlfriends (consumers)!  Over the years we kept hearing the phrase “best friend” as my new girlfriends described their feelings about the products, the detailed beauty tricks, tips, trade secrets that we shared and most importantly the community and movement that we have been able to build!
I knew that when I launched my dream venture, I would honor the name given to our new brand on one of our annual ybf PaJamin’ Party at Sea cruises!  These women were excited to be apart of our built-in focus group – we brain and brand stormed for a week cruising with Royal Caribbean Cruise Lines in Europe!  These giving, sharing and  wonderful women assisted and helped to facilitate every product and service. Every experience offered under this name would live up to its pledge as “your best friend” – and thus our second brand was born... ybf beauty! Products you would want to tell and share with your best friend! 
We went on to build an amazing brand book to ensure we stayed focused!  From that time together we imagined "having a friend whose sole purpose was to make you look and feel your beautiful best every single day"! That’s the friend I want to be for every woman!  I am grateful for the opportunity to carry that heartfelt torch!  I want us to care about and rely on one another, and have fun together as no other company or brand has ever imagined!  Inviting all women to share the dream and the opportunity to be their most awesome and unstoppable selves…because when you get down to the truth of what I hope and dream, ybf is all about YOU!


Can you explain what ybf represents and how that is delivered to consumers through your best friend products on your 4 TV shopping channels in 8 countries?  
The ybf brand and the ybf icon (is 4 interlinking hearts)…our your best friend message is focused on fostering self-confidence and determination in women through comprehensive cosmetics! ybf beauty products are innovative, multi-functional, easy to apply and deliver maximum results with minimal effort at affordable prices. Our ybf Color Care™ Beauty System is focused on cosmetics that care for your skin. They are infused with Smart Active Complex™, a paraben-free formula (the first on TV - which she takes pride in) enriched with natural extracts from the earth, which treats your skin under the most damaging stress aggressors like, UV damage, air pollution, smoking, environmental toxins and aging. This complex assists in acting as a personal skin monitor, helping protect our beYOUtiful  skin from environmental damage as we mature. Another amazing feature is that all ybf shades are carefully selected to enhance and adjust to any skin tone for a customized, personalized and a flawless look!

I consider ybf beauty one of our greatest achievements to date because of our customers, who we really view as our girlfriends. They have undeniably supported me and our team along the way on our great journey to build this brand! We are able to deliver the message on how amazing the feeling is when we look our best, we feel our best – like you can take over the world! The ybf message continues to help all women of all ages, shapes and sizes recognize their full potential, both inside and out.  The camaraderie of building this brand has taught me what is truly important in my professional life: loyalty, integrity and being a brand that is and always will be  inclusive for all women and never exclude any female due to ethnicities ...if you put your heart to something ...you can be all things to all people! 




How has your career as a model influenced/helped you in the cosmetics world?

Being a self-employed model with 15 agencies around the world and working with some of the  most creative minds of the 21st century for 16 years I allowed myself to let their wisdom guide me to have the most amazing life and career and in so many ways!  This is what helps anyone flourish in any profession that wants to be a catalyst for change - take the best from the best!  There are influencers take what they have to give...experience and knowledge!  In retrospect being taught to have a good sense of color, textures, style and understanding trend forecast and being able to visualize and predict them before they come to being is an innate respect for our environment and the world community we all serve!  Innovation must be invasive and perpetual: everyone, everywhere, all of the time must add to it!

It’s not difficult for me to continue to incorporate the latest trends in our beauty line because as a former model, respecting the art of fashion and beauty have and remain being a part of my everyday life. Our amazingly fashion & beauty savvy daughters, Sami 13 and Knox 18, are now represented by one of the most highly acclaimed modeling and talent agencies in NYC (Wilhelmina) and once again through their experiences I am surrounded again by designers, photographers, hair stylist & makeup artist that share their understanding of today's pop culture!  I now love attending Fashion Week in Paris, Milan, & New York and watching the runway trends blossom – I have always been keen to the fact that beauty and fashion are intimately linked by color and it’s so much fun to bring runway to reality for today’s modern women and their lifestyles through our color cosmetic brand!

We also have an AWESOME ybf team that also enjoys spending the time in research needed to stay current using the latest editorial stories, contributing to trend reports and learning by participating in all the latest makeup shows and trade events...they too understand...the pleasure of extending our brand's future into other categories is making sure that we concentrate on all the details!




What is your favorite product from your line?

I hold the creation, development and integrity of the original ybf automatic universal taupe eyebrow pencil very close to my heart. I was blessed, years ago, to be able to do a photo shoot on the French Riviera with the mesmerizing Grace Kelly!  Our makeup artist gave me matching brows to her royalty – I was honored – who wouldn’t want what to look like Princess Grace?! A few minutes later after plucking and waxing, my full brows never looked the same and my brow hair never returned (although to this day, those pictures remain my favorite modeling pictures of all my 16 years!). Years later out of necessity, I developed a pencil that allowed my brows to WOW!  Then I realized that a lot of women were also in need of well groomed brows and often they overlook this easy effect of  owning the "perfect pencil!”   Your eyebrows frame your beYOUtiful face and bring alive your facial expressions and emotions! Amazing brows have the ability to add so much power to your pretty peepers and it’s a very simple step often forgotten! This special pencil is the ONLY one of its kind that changes color (up to 22 shades) based upon the amount of pressure you apply! I am more than proud to say that our ybf automatic universal taupe eyebrow pencil is a stellar seller - over 12 million pencils have been sold and counting - and it is constantly demanded by loyal girlfriends everywhere!  It has gained its rightful passage as the #1 eye brow pencil in the WORLD - I am grateful and say thank you to our girlfriends for loving it as much as I do!

What has surprised you the most about the cosmetic industry?
More than being surprised, I am touched that as competitive as any business is in today’s uncertain economy there can still be a strong sense of camaraderie and support from all different women in the beauty industry.  I’ve taken significant notice at important cosmetic events, shows and meetings how much women support each other even when offering and selling different brands. There is so much sharing, not comparing going on and it’s a wonderful thing. It’s like we all want to succeed as a whole. The power and bond between women is inspirational and uplifting. The beauty industry definitely rocks in that category...NONE OF US IS AS SMART AS ALL US - I love teamwork!

What exciting new products can we expect to see from ybf beauty in the near future?

It would have to be our new ybf company category of what we like to call, “got-to-have-it” products!  Meaning…must-haves that are so necessary for all of us that are affordable, dynamic beauty basics that will be our go to staples daily! In today’s economy all women are separating “wants” and “needs” – it’s smart and important!. Your makeup collection should be able to satisfy both spectrums! I don’t want women to ever have to compromise even though we may have to scale back.
With that said - sometimes going back to what worked and was meant to be, has to be dusted off and brought out of the archived closet where only the brightest and best are kept!  After eight years we're retooling and bringing back the much sought after award winning PERFECT MATCH DIAL Foundation - a delivery system like no other that changes with just the turn of the dial up to and more than 11 foundation shades - a single shade system that works for all women's skin tones (no matter what the season),  our life styles and textures - from sheer to full coverage that also allows us to highlight, conceal and contour - all-one-device! It's magic really!!!!




What is the best part of your job?

I still, after 18 years, love the day to day of what we achieve at ybf - we make products that allow women to live the life they dream and in that same vein, what I love most is when a female entrepreneur ask advice or for a little input to keep the wheels rolling - like you did!  I dream of one day having an academy for women where they can start small...think BIG...achieve more than they ever dreamed...all with a little help from their girlfriends that have achieved the success they desire and deserve!




Stacey, Do you have one tip you could share to keep the wheel rolling for my readers?

Yes - My first rule of starting any business is that you must follow your heart and be completely honest with yourself - that will lead you to what you are passionate about and guide you on your life's journey and what you are about to embark in – without passion, you will lack the energy and perseverance to make your business successful. 

Then you must have the mind set to stay extremely focused!  Ask yourself if you have the will power to do whatever it takes to have your product or service be the best it and you can be!  Have the courage to put all your eggs in ONE basket, and then watch and nurture that basket - manage your risk!  Then be ready when you find the urge to rev up your entrepreneur energy engine and look behind that new door…and discover the businesswomen you were meant to be!  You’ll know that fiery desire and if you have what it takes to make you happy in your chosen business you’ll be on your way!  You’ll learn to work smart and efficiently – sure, there will be those endless weeks – of 15 hour days – 7 days a week that you’ll pack, wrap, strap and drive a fork lift or a 18 wheeler (or both - these were some of best of times for me) to be able to get your products to market and never look back!  You also have to have a keen sense in a service business that there are going to be those disappointing clients you really want to serve but there is no way you will ever please them - cut them loose they are an anchor on your journey - you'll replace them with more deserving clients that together you will make music together and money in only a good way!  You’ll learn fast that not everything goes right and issues will be frustrating, but at the end of those weeks and months you’ll still continue to blaze ahead for that unforgettable glory and JOY!  

Just don’t ever forget to take time to applaud your personal strength as well as those who work tirelessly with you to carry the load – the team you chose to surround yourself with will be the ones who work for your combined success!  I can tell you that I love working in the beauty industry with women who turn ordinary and simple things into something extraordinary and beautiful but most importantly as managers of our own destinies it's important to remember: managers do things right, leaders do the right thing! You'll know when it is right and when you have the right team because it will be FUN, FUN, FUN!!!



What advice do you have for women who want to expand their business to a national or international level?

Going global is fantastic and congrats to anyone who has accomplished so much and explored such opportunities!!  We work very hard for ybf beauty products to be in as many households using TV as possible – in the USA, UK (England, Scotland, Ireland & Wales), Canada, Australia and New Zealand (approximately 200,000,000 sets of beYOUtiful eyes have the opportunity to see our products 24/7)! You could say after 18 years now we have been very fortunate to find our niche - TV!

My first advice would be to have a great lawyer – dealing with different parts of the world on a global level can be tricky and your council should be able to save you a lot of heartache and money (dealing with trademarks and the FDA & EU regulations if you choose to be in beauty industry - it is important to navigate correctly).   

Speaking of money, you need a great accountant/cost analyst to help you master the cost of your goods and stabilize them and make sure that the country and currency you are working in makes sense for you and your business!  The rest is up to you! You need to be fearless in your convictions - be limitless in your potential, and unstoppable in your God given talents and destiny!  WHY - because  you need to have a sustainable strategy – trusting your woman’s intuition and your gut along with a great team and their hard work and dedication will make your growth nationally and internationally continue to set you apart!  

Also and most importantly - remember that you are only as good as your supply chain and contract manufacturers!  Partnering with only the best to run your logistics, inventory control and shipping is a must!   And the most important department (even if she is only one person) is your  CUSTOMER SERVICE - your customer is all that matters!   

Starting small is always smart but be prepared and be able to plan ahead for accelerated growth and be able to scale your business when the time presents itself…it will be the most exciting day of your life and the most painstaking. I wish every entrepreneur only the best and continue to always DREAM BIG girlfriends!



Was there a game changing decision or opportunity that took ybf to the next level? If so, how did you create and/or seize it?
Relinquishing 100% control of the logistics side of the business and learning to be secure with delegating! After a long 12 years of my sweet and brilliant husband David (a Harvard graduate who is too humble to share that – but indulge me as I am so proud of him and his own accomplishments) we learned a lot about having everything on our plates and taking a product to market!  To launch ybf we took a 2 year hiatus from Models Prefer our first brand (that accomplished much) to re-brand and re-develop our new company, our strategy and our ybf paraben free products and it's life of 6 years has grown more than we could have imagined - I am humbled everyday and so very grateful to the people that believed in our hard work and ability!
When starting over with a new brand it was time for me to put my big girl panties on and to truly admit that it was ok to bring in a successful set of business partners with their own teams of other can-do people to run the day to day logistics and be the fulfillment arm! WOW did this decision become the largest opportunity ever for us and the most liberating!  We found the perfect partners – knowledgeable in electronic retail and the TV sales business and other opportunities outside our medium and comfort zone!  It was a true blessing – yes I am still in the product concept to completion business but not the day to day time consuming thoughts and task of freight deliveries and shipments, purchase orders, wires, warehousing, assembly, quality assurance and fulfillment! I still remain on copy of every ybf email so I am always in the loop but the worrying daily took more than I knew I had to offer!  For  12 years of David and I working two shifts each, a day it just got to be a bad use of our time!  When we decided to lighten the load with capable hands and experts - those responsibilities were no longer the all consuming focal point of  me and us!  That  decision to seize that moment was magical - that opportunity allowed me to focus on our most important commodity – our girlfriends!  I now have so much more time to guide and assist others with their dreams, for stories like this one, radio spots, speaking engagements – things that I always wanted to do but found difficult to find time to give  100% to!  So the moral of the story girls is...  Sometimes you have to learn to listen and actually hear what the ones that love you are telling you… I heard you sweet David – thank you!! If I hadn’t heard what my partner in life and in business was sharing with me I would be missing out on the actual joys of owning a business!  Giving over control to people you know, love and trust is a good thing! Thank you David for seeing my potential and for guiding me and our team and family onto continued success! I love YOU!




As an entrepreneur what has been your biggest challenge in building your company?

I just touched on it but I can’t offer this advice enough – I wish I would have listened earlier to those around me!  You’ll hopefully know when the time comes to accept the challenge and “let go of complete control”. When you own your own company you want everything to be perfect. Things aren’t always going to be perfect but close is pretty damn great! There will be obstacles that you will learn you can’t handle all by yourself! This is where delegated control comes in. Your business is like a child – you can’t control it all by yourself FOREVER. You will love it, guide it, support it, and be there for it, but like all of us - things need to naturally grow and be influenced by others around it so it can move forward and succeed with abundance!  This is easy to talk about now but it hasn’t always been an easy discussion and if you’re passionate about your business in a healthy way you will know when to relinquish control to those you trust – after all it will always be your baby even when it grows up!


You're a mom, wife and businesswoman. What's your secret to keeping sane?
Sane not sure about – a little cray cray is ok – right? Really my husband, David makes it easy for me to be a loving wife and mother, because I know and respect our true loving and supportive marriage!  To be honest I had to really work hard at finding my true soul mate (I did it a couple of times - marriage is a beautiful partnership when you have the right partner)!  And I pray that every woman makes time to find out who and what that person looks like for them…it’s important to never give up – even when you have to give it a few tries!  
Like all people today, we are very busy individuals, it’s important to MAKE time for ourselves as a couple and family – to take conscious timeouts – it’s important to say MAKE time not FIND time as there is none of that FREE TIME just laying around for a woman wanting to do it all!  This is something if you think about you’ll agree with me on –nothing is free especially time! David and I so love and appreciate the time we have hanging out with our daughters – they are amazing young ladies who make us so proud to be their parents! I also very much enjoy unwinding, relaxing, meditating and having fun and reconnecting with our ybf girlfriends. 
We women tend to forget to honor ourselves, because we are so busy taking care of and nurturing everything around us! It’s a wonderful trait we were given as women to be nurturing, but we also deserve and owe ourselves some good old-fashioned girlfriend time, where we can lift each other up! At ybf, we do this annually on our ybf Pajama'in Parties at Sea - we cruise together all over the world - females from different lifestyles come together to find balance – from ages 8 to 80! ybf is continuing to keep girlfriends connected, sane and always in the know, while having FUN doing it! 




What is the best beauty advice you have received?

My mother always said a woman feels like a lady when she is wearing and applying lipstick...just do it! You'll see!  Thanks mom you have always been right about so many wonderful things!!!
The best business advice I ever received was from my mentor Tova Bourgnine! 
She was one of the first skin care brands on TV but she made her fortune in fragrance!! In only her most sophisticated Hollywood way she said - "Darling you are about to be a pioneer in an industry that doesn't believe that color cosmetics can be offered on TV - they will tell you women will need to try it to buy it - not true - you will find your niche and when you do you have the energy to be successful!" And the second thing she said as she turned and walked away on the most beautiful pair of Charles Jourdan heels I had every seen is - "NEVER I MEAN NEVER watch yourself on TV - have someone that loves you and truly cares about you compassionately critique your LIVE on-air presentations!"
Why I asked? And she said, "we as women darling are too hard on ourselves!"
She was right in so many ways - I did find my niche with the help of my husband and sister Tracey - it's the way I appear on LIVE TV - hair in rollers and no makeup... I didn't know it at the time, but it was from me being transparent and authentic and guiding women through a live tutorial in real time with a makeover master class that allowed me to find my groove!  And in my delivery it is the spontaneous stuff that makes the movement and community of women so powerful! They get it - we're not perfect but we can play at it!  For others who want to play in the world of LIVE TV  I share this story above and add - if you're different you will stand out and those that stand out from the crowd get noticed! Or for young entrepreneurs I share this with them: there's a gap in the market, but is there a MARKET in the gap? - find your niche market!!

In the morning, if you only have time for one essential item what product would you put on and why? Should that be the same for all women?
Yes it is the same for all of us women!!!   The tip, trick and secret before your pretty face meets the world – is to meet yourself first – yes, really meet and greet yourself every morning. I’m serious - look into the mirror and say “Hello Gorgeous" - say: my skin is radiant and I love my fabYOUlous face!” This secret is for every woman to enjoy! I promise there is no better face lift in the world than speaking positively about your own unique beYOUty!   
Notice your smile when you speak these positive affirmations to yourself!  Besides it might be the only time all day you speak lovingly to yourself!  Go ahead inspire your beYOUtiful self! Now that’s true beauty, girlfriends and remember self appreciation is not a sign of vanity but a sign of self-respect!  
In reference to products - in the morning, if I only have time for one essential item it would be our ybf universal eyebrow pencil or else I am brow-less – not "purdy" as my southern momma would say (she means pretty)! If I could sneak one more item on it would be our ybf brighten, hide and sculpt concealers trio – I can hide the tell-tale signs of aging – which always makes me smile when no one sees my dark raccoon eyes (really I promise it takes at least 5 years off and more importantly I don’t look tired – all good stuff)! 
For a "go to" make-up look - it would have to be our:
"five minutes to fabYOUlous  look" with Concealer as mentioned above, our Universal Neutralizing Powder, our Grater Bronzer, Universal Eyebrow Pencil, Lash Mob Mascara and Creme Brûlée Lip Gloss! Voila done in 5 minutes and feeling fabYOUlous!!!!


What are some of the basic make up tips women tend to skip or not know about?

Its PRIME time girlfriends to know and understand the importance of prepping our skin before we apply makeup. Most women skip this step because primers are somewhat new (they only came to market in 2008) but just think…an artist certainly primes his or hers canvas and gets rid of knicks and knacks before they can create their masterpiece!  Think about it - you are the artist and your face is your canvas for the master piece you are about to create!  We prime a wall before we paint it too (interior and exterior) – it keeps the paint from seeping into the wall board and the color staying truer and vibrant! Prepping our skin with primer creates the same kind of barrier between our skin and our makeup, also offering extended wear and color-true payoff for all our beauty products. I would say primer is a must-have for your makeup case. Use a yellow based primer like we have at ybf to help neutralize any redness or skin discolorations and imperfections. All you need is a dab of this miracle worker that softens pores and the BEST is it acts as a LINE FILLR - love filling in every little wrinkle, crinkle and fine line...oh yeah!  You'll love how It aids in creating a flawless, long lasting application as it prepares your skin for the brilliant color to come!


What are the most common makeup mistakes women make?

A caked on mask of makeup is a sure fire way to appear a bit “ahead of your time” - more than you’d rather be, girlfriends!  It’s important to recognize that the correct shade, texture and weight of foundation can clash with your skin if you don’t get it right. Choose an oil-free liquid water based foundation that offers you the possibility of building your coverage – from sheer to full-on depending on your need!  The less-is-more motto may seem less effective at times but the more natural skin you can see, the better – think sparingly, airy makeup and love the skin you’re in!

What are your favorite spring into Spring make up trends?

I love SPRING - everything comes alive again with pretty pastels and vibrant lush colors!  In 2014 we can't get enough of the purple hues!! When Pantone revealed that 2014 was all out Radiant Orchid I was over the moon!!!  Oh yeah it's Pantone #18-3224

Colorful liners of smudged deep amethyst (a bit of a black base to it) are beautiful around the eyes. Soft & creamy liners define peepers and create definition - as well as make the whites of our eyes brighter and we appear well rested!  Easy blending on the top as well as your bottom lid gives you a real sultry bedroom eye!!  Go over the eye socket and below brow bone with a glimmering (not glittery), opalescent eye shadow in a sheer soft pink!   It reminds me of the enticing color of soft pink Cotton candy  on a stick at the spring fling fair with the crisp breeze blowing! My favorite lip trend in the Spring is a super creamy and glossy lip for that almost clear iced pink stained glass look!  Lastly, your sweet cherub cheeks will pop with color if you use a soft peachy - pinky based color over top of a soft bronzer for added depth and glamour - this updates our look for spring and summer! Can you say youthful and in the know?!!!

Are there specific makeup tips we should consider as we get older?
Dry skin is the first sign of aging. It highlights fine lines and crinkles and makes our complexion seem dull. It’s important to recognize that hydration nourishes our skin and will keep it youthful! It helps plump our skin cells and help advance cell turn over too, leaving our skin more radiant and youthful. Try to use a rich moisturizing formula with SPF for extra sun perfection or add a serum filled with vitamins to your regime for an additional healthy bonus! You will see girlfriends that as we age, hydrated skin promises you a gleaming and glowing radiance that you won’t want to live without! 

How do you define beauty?

By saying remember beYOUty does not define you – YOU define your own authentic beYOUty!  A woman needs to feel confident on the inside and she’ll always be beautiful on the outside - at every age. These two empowerments are two sides of the same coin, and they are within every woman’s reach – with a little help from a friend!  Empower one another - now that's true beYOUty.


What other profession is one you respect?
 PILOTS - I am on a plane at least once a week  - I am so deeply grateful to each and every flight crew member that helps to support me in what I love to do and transports me to my final destinations safely! I always show them deep respect, admiration and appreciation and my family thanks them too!

What’s inside your pocketbook?
Oh boy – this is a funny one! Ok what do I have in here?? My 10 year old Gucci wallet from my husband as a anniversary gift - love you baby! My Blackberry that I feel absolutely naked without - it holds all my appointments, emails, meetings, and more importantly our kid’s pictures and schedules - it’s my FABULOUS virtual connection to the world! My ybf Royalty Princess Pink Pewter Lipstick! I always feel like a queen with this kissable creamy color! Big Red gum – I love the original cinnamon flavor and how can I not love RED??!!   Our new ybf fragrance that I have been living with for a year just to make sure it is right for all our girlfriends, so spicy and innocent – this scent keeps me floating on a cloud of loveliness all day! Girls we can’t ever get enough bling so I have my bling business card holder – I LOVE exchanging business cards!  At the end of the work week I get to see how many wonderful people became a part of my journey and me theirs!  It’s a strong sense of accomplishment to put ourselves out there to experience others and their lives too. I believe God granted us with endless possibilities and it’s the choices we make to progressively shift the energy of others all around us that adds to our total completeness! Love you girlfriends!


 The next group of  questions are a set of 7 fill in the blank questions called: 

Rocky's lucky #7 :

  1. Your favorite time of year is...
    1. Spring!
  2. Your favorite city to visit is...
    1. Orlando because its the happiest place on Earth!
  3. Name a guilty pleasure...
    1. Krispy Kreme Doughnuts - Original Glazed & Chocolate Frosted!
  4. Name a must have clothing item
    1. my long dusters coats!
  5. Name a prized possession:
    1. the ceramic art pieces the girls made with their little hands and gave me when they were little!
  6. I feel my most beautiful when
    1. I'm with our family and also when I've just had my hair blown out! LOL!!!
  7. Name a TV show that you are hooked on:
    1. Big Bang Theory! (Modern Family a close second)!

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To learn more about the YBF line and to find out more when the line will be featured on-air, visit www.hsn.com or www.ybfbeauty.com.  Also, be sure to like Stacey's and YBF's pages on Facebook.


XOXO,
Raquel

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